The platform is rolling out a fresh option that enables them to reduce the amount of AI-made videos appearing in their timelines. This initiative comes as the platform announced that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale rollout. This shift comes amid a increase in AI content, spurred by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is often illogical or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the power to adjust the amount of that, according to their own choices,” stated a company executive.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its network labeled as made with AI. In total, more than 100 m videos are added to the app daily, making AI content a limited part of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the volume of artificial media they watch by accessing the content preference feature in the platform and selecting “AI-generated content”. Further subjects that currently be controlled under the tool encompass current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require users to identify lifelike artificially created content, and it bans dangerous deepfakes of celebrities or emergencies. Any realistic AI video that is unmarked can be taken down under its terms of service.
Additionally, the service will henceforth attach an AI-generated watermark to content made using its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is aimed to deter users from seeking to evade the tagging system.
Educational Initiatives
The company is furthermore establishing a $2m educational fund for experts and groups to produce learning resources about using AI responsibly. This program will benefit educational bodies focused on training computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, amid controversy over proposals to lay off numerous review team members in the UK. It is expected to reduce a significant number of roles in its content moderation division in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official explained that human moderation would still have a role, but automated tools can protect employees by removing the most graphic content prior to it is viewed by staff. TikTok stated a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
